What LoveGrangetown, Shop Grangetown is all about

A community project is under way to improve the shopping experience in Grangetown.

The hope is for Love Grangetown, Shop Grangetown to promote the best of the area’s independent stores and also organise a “shop local” campaign.
So far:
  • A local business forum is meeting every few months at TramshedTech – it is a chance to network, listen to speakers or speak to local councillors; while free training/business mentoring + specialist help has been offered on subjects decided on by the group.
  • A seasonal street market called Grangetown World Market is taking place – off Penarth Road and Clare Road. The first took place in July 2017 and the third is on Saturday 10th March with crafts/jewellery/local designers, street food and also sweets/chocs/savouries and pastries to take home.
  • A map of the independent local shops has now been produced featuring more than 20 of the best local enterprises – it has been designed by the team behind the successful Get Lost In Cardiff map and was launched in March 2018.
  • A Shop Local campaign will be developed
So what do we know? As a first step, post-graduate marketing students from Cardiff Business School surveyed shoppers and business owners to get some opinions.
They found:
  • 80% understood the concept of “shop local” and rated it as important
  • But only 45% of residents knew about some of the shops and were less familiar with more specialist stores.
  • More than half of shop owners were interested in joining a business forum – with strong interest in getting access to digital or IT skills training.
  • There was also big support for the idea of an occasional street market – from 78% of shoppers and 63% of shop owners.
  • The survey of more than 150 shoppers and businesses also highlighted concerns about parking and traffic congestion, and litter in the area.
The project is being organised through Cardiff University’s Community Gateway programme.
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The next step was to launch the business forum – which happened at Tramshed Tech in Pendyris Street in January 2017.
All local businesses, shop keepers and tradespeople are welcome to join Grangetown’s first local business forum – it’s a chance to:
  • Network and a platform to discuss issues of mutual interest and concern
  • Get free digital/tech and other tailor-made training
  • Q&As with local councillors, council leaders; experts from Cardiff Business School etc
  • Work towards #LoveGrangetown/Shop Local goals and improved independent retailing and trading.
The first forum was facilitated by business mentor Rob Firth and hosted by Grangetown Community Action and Community Gateway with the kind support of Tramshed Tech.

There was also an introduction to small businesses getting online from Sam of Google Digital Garage on the night. A second meeting in February looked at marketing on a shoestring and growing customer loyalty and March’s meeting was a very welcome look at cashflow and growing a customer base.

A programme/development for the forum is now being worked on and we hope to have the next date for 2018 soon.

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Some of the other ideas so far:
  • Develop a customer loyalty scheme – linking different businesses. Ideas such as a loyalty “sticker” card, a prize draw or special offers have been suggested.
  • We’d like to develop a shop-local campaign. With this, ideas include an “independents day”, taster evenings, shop local week, art trail; develop a branding, logos; use of social media.
  • Better use of the existing Grangetown community website and newspaper – for articles/promotion.
  • Open a “pop-up” pop-in craft/LoveGrangetown shop in one of the empty properties.

We plan to feature more businesses and update the directory on this special LoveGrangetown.biz webpage.

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